If you look at today’s society there are a lot of trends and fads due to advertisement and persuading. People today are easily persuaded to “go with the flow” pretty much because bigger is always better…right? I don’t really think so. Advertisement and persuasion go hand in hand because that is all advertisement is, persuasion. It’s telling you why you need the product not really how it will benefit you or why it’s good for you. As soon as people hear how great the product the feel as if they have to have it because it’s whatever everyone else has. If you have what other people then I think there is a sense of “hip-ness” maybe. You’re keeping up with the trend and keeping up with being hip and it could make people feel better about themselves because what you want is always better then what you already have. It’s like an upgraded truck or tv, the bigger the better other people think you are. Persuasion is somewhat an art because you are convincing other people, strangers, that what you’re selling is what they absolutely need and if the people on the receiving end of the persuasion buy what you’re selling then you have won and defeated the buyer.
